Kollaras & Co has secured exclusive distribution rights for renowned American whiskey company, Templeton Rye, marking its entry into the Australian market, where rye whiskey is becoming increasingly popular.
Kollaras will be bringing Templeton Rye’s four-year-old, six-year-old and barrel strength straight rye whiskies to Australia, which is part of Templeton Rye’s global roll out entering 26 international markets over the past 16 months.
Kollaras & Co’s Commercial Director, Doug Misener, said: “We are thrilled to be collaborating with Templeton Rye – a historically rich and innovative brand.
“This relationship creates new opportunities to support our customers desire to provide their shoppers with proven high quality brands that are truly unique to the independent channel.”
The popularity of rye whiskey continues to surge in Australia as both a cocktail and straight drinks, with some suggested drinks for Templeton Rye including the Bootlegger – with Grand Marnier, Champagne and bitters; as well as a Mule and an Old Fashioned.
Archie Rose recently launched its first core whisky, which is a rye and brands such as Woodford Reserve, Micther’s and Sazerac have all seen their rye whiskies enjoying increased success in Australia with bartenders enjoying the extra depths it gives to drinks.
Shane Fitzharris, Templeton Rye’s Executive Vice President Global Sales, said: “We are delighted to be entering the Australian market for the first time in conjunction with such a strong and distinguished distribution partner as Kollaras & Co.
“It is an exciting time for Templeton and American Whiskey in general. We believe our partnership positions us perfectly to help stimulate category growth in Australia.”
Templeton’s heritage dates back to the 1920s, with the brand being reborn in 2006, the distillery’s success has seen the recent opening of a 34,500 square foot distillery plus a 55,000 square foot maturation warehouse, visitor centre and museum.
Misener added: “Templeton Rye delivers increased strength to Kollaras & Co’s award-winning portfolio and further consolidates our position as a sought-after brand distributor. We look forward to working together to establish this proven brand in the Australian marketplace.”
Templeton is available now through your local Kollaras & Co representative.
