
What makes a ‘New Make’ spirit?
Content sponsored by Husk Distillers
Moonshine is, to the notorious gangsters and rum runners of the 1930s American Prohibition era, what ‘New Make’ spirits are to today’s burgeoning craft distillers, but with one important difference: nobody paid taxes on moonshine!
The distorted, irrational and unfair (for drinkers and distillers) Australian excise regime is fodder for another article on another day, but New Make spirits are increasingly being re-invented by innovative craft distillers around the world and are fast becoming a growth category set to invigorate the modern cocktail scene.
In Australia, craft distillers from Mt Uncle in North Queensland to Redlands in Tasmania, from Baker Williams in Mudgee to Archie Rose in Sydney, have all released New Make spirits in recent years. RASV’s Australian Distilled Spirits Awards even featured them as an important growing category in the craft distilling scene – but what exactly is a New Make spirit?
Paul Messenger, Founder and Distiller at Husk Distillers, Tumbulgum, explains that the New Make category can include any whiskey, rum, brandy or tequila spirit fresh off the still prior to aging.
Gin and vodka are excluded – vodka because it’s a highly rectified neutral spirit and gin because it’s a redistilled neutral spirit. But any other alcohol freshly distilled from fermented wash is basically a New Make when it flows from the still.
A distillers decision to develop and release a new make product can be as varied as the products on offer. It’s not widely known, but Husk Distillers, makers of Ink Gin, have been crafting Australia’s only paddock-to-bottle agricole rum on a cattle and cane farm on the NSW north coast for the last six years.
The reason this is not well known is that of the 50 or so barrels produced so far from their hand cut, freshly crushed sugar cane, only a handful have been released. This includes the first barrel from their 2012 harvest, Husk Virgin Cane Rum, which sold out in three days back in December 2015, and the limited release 1866 Tumbulgum Rum, released last year to mark the 150 anniversary of their riverside village of Tumbulgum.
Messenger says he’s “in no hurry”, and is content to wait for his expression of Australian agricole rums to “tell him when they are ready”. His main objective was always to produce fine, aged sipping rums.
However, when a local Brazillian bartender from a top notch north coast bar visited the distillery during last year’s cane harvest and tasted what was coming off the still, he was so impressed he wanted to buy some bottles of their New Make agricole.
“We told him it wasn’t for sale but he convinced us that it should be, and with fond memories of sipping fresh, ice cold Ti Punch (muddled lime, raw sugar, lots of ice and a couple of shots of new make rum agricole) in French Martinique I wasn’t hard to convince,” recounts Messenger.
“So we gave him a couple of bottles to experiment with and what followed that summer was a series of lazy days sipping on some of the best damn cocktails around, starting off with an Australian version of the French Ti Punch (Brazillian caipirinha) and quickly moving to mojitos and daiquiris with a bit of local personality, followed by a range of difficult to name but easy to drinks summery inventions.”
Husk Distillers have pioneered agricole rum production in Australia, putting an Australian spin on the French Caribbean style of rum making. While the distillery is still young and better known for their innovative Ink Gin, the few rums they have released have all picked up prestigious awards, promising good things to come.
Pure Cane is the first New Make spirit the distillery has released, and it’s been well received at home and overseas.
And according to Messenger, New Make spirits are here to stay.
“New Make spirits look set to become an important element of the bar scene in Australia in the months and years ahead,” he said.
Tam Allenby
A condimentum vitae sapien pellentesque habitant. Maecenas pharetra convallis posuere morbi leo urna. Turpis massa tincidunt dui ut ornare lectus. Donec pretium vulputate sapien nec sagittis aliquam malesuada bibendum arcu. Risus at...
More PostsSpirits & Distilling
What does it take to thrive in the world of drinks?
Callington Mill explores unconventional maturation with amphora-rested whisky
Dutch Rules partners with Dispatch Imports
Celebrating the Vodka Martini with Haku
The Gospel takes Rye July takeover across the country
What does it take to thrive in the world of drinks?
Callington Mill explores unconventional maturation with amphora-rested whisky
Dutch Rules partners with Dispatch Imports
Celebrating the Vodka Martini with Haku
The Gospel takes Rye July takeover across the country
What does it take to thrive in the world of drinks?
Subscribe to our Newsletter
Join the thousands of bar professionals who stay in-the-know with the Bars & Cocktails newsletter
What's Hot
Introducing ‘The Great Aussie G&T.’
The Great Aussie G&T campaign from Never Never Distilling Co presents an exciting opportunity for venues to boost sales and attract more consumers Never Never Distilling Co. was born in...
AUSTRALIAN DEAKIN ESTATE PORTFOLIO PARTNERS WITH OATLEY FINE WINE MERCHANTS
We are pleased to announce that from April 1, 2025, Australian wine brands; Deakin Estate, Deakin Azahara and La La Land have entered into a new Australian distribution partnership with...
Billson’s: The Soda-liciously Flavour-Packed RTD range!
Looking to drive incremental sales and attract new shoppers? Stock Billson’s—the unashamedly flavour-packed vodka RTD range that’s bringing young female drinkers into the category like never before. With a fun,...
Suntory Oceania launches in Australia.
Beverage giant Suntory is known for innovation, crafting market-leading beverages from Japan’s finest whiskies to iconic RTDs such as Suntory -196. In one of its boldest moves yet, Suntory has officially launched a $3 billion multi-beverage powerhouse that will disrupt and ignite...
A new horizon – introducing Never Never’s bold new look
A shift in size with the same award-winning spirit Australia, 14 June 2025 – Award-winning distillers Never Never have launched a brand new look and bigger bottle size. The striking new...
Archie Rose White Cane Rum Riff Champions Announced
The Archie Rose White Cane Rum Riff Competition has officially wrapped. With finals held across the country throughout May and June, six regional champions have now been crowned. Contestants were...
Celebrate a Century with Australia’s Oldest Spirit
To celebrate their 100th distilling season in 2025, St Agnes Distillery has unveiled the St Agnes XXO 50 Year Old Exceptional Reserve, the oldest bottled spirit ever produced in Australia....
NEW BY POPULAR DEMAND – BAROSSA VALLEY ESTATE ROSÉ
NEW BY POPULAR DEMAND – BAROSSA VALLEY ESTATE ROSÉ For the first time ever, our most popular cellar door wine is available to the public – Barossa Valley Estate Rosé....
ARCHIE ROSE WHITE CANE RUM RIFF: FINALISTS ANNOUNCED!
With over 100 entries from bartenders across Australia, finalists for Archie Rose’s White Cane Rum Riff have been announced. This high-energy neighbourhood cocktail competition is all about celebrating Australian spirits...
The Glendronach Unveils ‘The Masters Anthology’: An Ode To Sherry Cask Mastery
A new collection of Highland Single Malt Scotch Whisky that captures the breadth and depth of sherry cask maturation. Curated by acclaimed Master Blender Rachel Barrie, this anthology celebrates almost...
Taste the Legend with Theakston
Across the range of Theakston Ales, you will find a beer that fits your customer base — on tap, in bottle, or in can. From the dry and refreshing Best Bitter to the hoppy Peculier IPA and Pale, to the exceptional XB Ruby Ale,and finally to the rich...
Kentucky is calling with Angel’s Envy: Win the Ultimate Angel’s Envy Distillery Experience!
After an incredibly successful first year, Angel’s Envy is launching its Kentucky is Calling incentive program for the second year – here’s how you can get involved. To celebrate its...
Introducing ‘The Great Aussie G&T.’
The Great Aussie G&T campaign from Never Never Distilling Co presents an exciting opportunity for venues to boost sales and attract more consumers Never Never Distilling Co. was born in...
AUSTRALIAN DEAKIN ESTATE PORTFOLIO PARTNERS WITH OATLEY FINE WINE MERCHANTS
We are pleased to announce that from April 1, 2025, Australian wine brands; Deakin Estate, Deakin Azahara and La La Land have entered into a new Australian distribution partnership with...
Billson’s: The Soda-liciously Flavour-Packed RTD range!
Looking to drive incremental sales and attract new shoppers? Stock Billson’s—the unashamedly flavour-packed vodka RTD range that’s bringing young female drinkers into the category like never before. With a fun,...
Suntory Oceania launches in Australia.
Beverage giant Suntory is known for innovation, crafting market-leading beverages from Japan’s finest whiskies to iconic RTDs such as Suntory -196. In one of its boldest moves yet, Suntory has officially launched a $3 billion multi-beverage powerhouse that will disrupt and ignite...
A new horizon – introducing Never Never’s bold new look
A shift in size with the same award-winning spirit Australia, 14 June 2025 – Award-winning distillers Never Never have launched a brand new look and bigger bottle size. The striking new...
Archie Rose White Cane Rum Riff Champions Announced
The Archie Rose White Cane Rum Riff Competition has officially wrapped. With finals held across the country throughout May and June, six regional champions have now been crowned. Contestants were...
Celebrate a Century with Australia’s Oldest Spirit
To celebrate their 100th distilling season in 2025, St Agnes Distillery has unveiled the St Agnes XXO 50 Year Old Exceptional Reserve, the oldest bottled spirit ever produced in Australia....
NEW BY POPULAR DEMAND – BAROSSA VALLEY ESTATE ROSÉ
NEW BY POPULAR DEMAND – BAROSSA VALLEY ESTATE ROSÉ For the first time ever, our most popular cellar door wine is available to the public – Barossa Valley Estate Rosé....
ARCHIE ROSE WHITE CANE RUM RIFF: FINALISTS ANNOUNCED!
With over 100 entries from bartenders across Australia, finalists for Archie Rose’s White Cane Rum Riff have been announced. This high-energy neighbourhood cocktail competition is all about celebrating Australian spirits...
The Glendronach Unveils ‘The Masters Anthology’: An Ode To Sherry Cask Mastery
A new collection of Highland Single Malt Scotch Whisky that captures the breadth and depth of sherry cask maturation. Curated by acclaimed Master Blender Rachel Barrie, this anthology celebrates almost...
Taste the Legend with Theakston
Across the range of Theakston Ales, you will find a beer that fits your customer base — on tap, in bottle, or in can. From the dry and refreshing Best Bitter to the hoppy Peculier IPA and Pale, to the exceptional XB Ruby Ale,and finally to the rich...
Kentucky is calling with Angel’s Envy: Win the Ultimate Angel’s Envy Distillery Experience!
After an incredibly successful first year, Angel’s Envy is launching its Kentucky is Calling incentive program for the second year – here’s how you can get involved. To celebrate its...
Introducing ‘The Great Aussie G&T.’
The Great Aussie G&T campaign from Never Never Distilling Co presents an exciting opportunity for venues to boost sales and attract more consumers Never Never Distilling Co. was born in...
AUSTRALIAN DEAKIN ESTATE PORTFOLIO PARTNERS WITH OATLEY FINE WINE MERCHANTS
We are pleased to announce that from April 1, 2025, Australian wine brands; Deakin Estate, Deakin Azahara and La La Land have entered into a new Australian distribution partnership with...
Billson’s: The Soda-liciously Flavour-Packed RTD range!
Looking to drive incremental sales and attract new shoppers? Stock Billson’s—the unashamedly flavour-packed vodka RTD range that’s bringing young female drinkers into the category like never before. With a fun,...
You may also like
Kevin Diedrich – the master of cocktails
Kevin Diedrich, co-owner and bartender of Pacific Cocktail Haven in San Francisco is only weeks away from opening his first cocktail bar in Australia.
Eau De Vie and Star of Bombay revive the martini service
The exclusively-designed martini trolley launched in Melbourne last week.
Naren Young on Menu Psychology
Part One: a well written menu can sell more drinks in your bar.
Penny Sippe’s Australian Cocktail Month to be back and bigger in 2022
Developed to champion Australia’s cocktail industry and support our amazing bars and bartenders, Australian Cocktail Month will be back again in May 2022, with more cities taking part.
What are the rules over the service of non-alcoholic drinks?
As non-alcoholic versions of alcoholic drinks gain popularity, a grey area has emerged over the service of these drinks to minors, so we contacted the regulators to find out the...
WAT Den Mooloolaba showcases Queer bartending talent
WAT Den's Pride Bar Takeover has returned for a second year, creating visibility for LGBTQIA+ voices in hospitality and raising funds for Pride Foundation Australia.
A look inside Swillhouse’s late-night music bar The Caterpillar Club
The new basement bar serves up a programme of live entertainment until 4am daily in the heart of Sydney's CBD.
Slowpoke Lounge and Lookout lands in Collingwood
Melbourne's newest rooftop bar boasts seasonal cocktails and 360-degree views across the inner north.