The inaugural Shiraz Day is in 2020, launched by Mastermind Consulting, who were disappointed that the varietal didn’t have it’s own dedicated day, despite its popularity and heritage in Australia.
The Mastermind Consulting team has made available a series of downloadable Shiraz Day social media graphics to help venues leverage this new date and create some buzz around their Shiraz wines. To help increase awareness, use hashtag #shirazwineday to tag social media posts. Head to the Mastermind website for further information, including top tips for wineries on how best to leverage varietal days.
