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Australian Cocktail Month returns
After two successful years the great celebration of spirits, cocktails, bars and bartenders will be back in May 2023…. Continue reading
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Penny Sippe’s passion for people drives her career
Brydie Allen’s latest Industry Women Spotlight Series features industry icon Penny Sippe, creator of Australian Cocktail Month and a marketing contractor for a range of companies, brands and venues…. Continue reading
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Australian Cocktail Month wraps for 2022
This year, the event expanded to 145 bars in 12 cities across Australia, partnering with alcohol brands to champion the hospitality industry and welcome back guests to venues following COVID-19 closures and restrictions. … Continue reading
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CGA: Cocktail popularity grows in the on-premise
The CGA’s OPUS study has seen cocktails ‘gaining significant traction’, with Margaritas and Mojitos amongst the most popular choices…. Continue reading
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Swift + Moore’s Cameron Crowley assesses on-premise trends as Australian Cocktail Month begins
Cameron Crowley has seen trends come and go, and has a keen eye for which are fads, and which represent long-term shifts in behaviour…. Continue reading
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Penny Sippe reveals what it takes to launch events post-pandemic
In her Bloody Big Drinks Summit talk, Penny Sippe explains what all events need to succeed. … Continue reading
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Penny Sippe’s Australian Cocktail Month to be back and bigger in 2022
Developed to champion Australia’s cocktail industry and support our amazing bars and bartenders, Australian Cocktail Month will be back again in May 2022, with more cities taking part…. Continue reading
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Australian Cocktail Month kicks off this Saturday
Penny Sippe’s inaugural Australian Cocktail Month will be a celebration of cocktails across Australia, starting this weekend…. Continue reading
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Bar and brand line-ups for Australian Cocktail Month revealed
Get ready for a marvellous May when Australian Cocktail Month kicks off, and Founder Penny Sippe has revealed the 72 bars across four cities who will be taking part…. Continue reading
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Last chance for brands to join in Australian Cocktail Month
With many brands already signed up to take part in Australian Cocktail Month, the closing date to confirm participation is this Friday…. Continue reading