Archie Rose is launching its new Fundamental Spirits Range, comprising a vodka, dry gin and double malt whisky, which are 100 per cent Australian and created to be accessible.
The range with start with a True Cut Vodka and a Straight Dry Gin, which launch this month, ahead of the Double Malt Whisky which is to be released in 2023. Archie Rose says the range stays true to its brand values, featuring local, native and sustainably sourced ingredients, while simultaneously offering a new level of accessibility to high quality Australian spirits.
The True Cut Vodka offers a more neutral palate than Archie Rose’s popular Native Botanical Vodka. Cold distilled with nothing but Australian wheat, local botanicals, and triple filtered water, it stays true to its name.
The Straight Dry Gin is also cold distilled with a simplified array of native and reclaimed Australian botanicals compared with the distillery’s gins to date, starring lemon myrtle, orange peel and pink peppercorn.
Completing the range, the Double Malt Whisky combines a solera of Single Malt and Rye Malt Whisky, featuring NSW heritage rye and barley malts, matured in ex-apera (sherry), bourbon and virgin oak casks.
“We’re incredibly excited to launch the Fundamental Spirits Range as it signifies a huge moment for Archie Rose as a business,” says founder, Will Edwards. “Our goal has always been to bring high quality Australian spirits to the world, and the Fundamental Spirits Range is a significant milestone in our efforts to achieve this.
“We know that Australians love drinking Australian spirits, but the artisanal nature of craft distilling means that our products, along with other incredible distillers are often reserved for the top shelf, with international brands still dominating the market. We wanted to create a range that redefines the traditions of how Australians drink by offering an accessible range that doesn’t compromise on quality allowing Australians to drink Australian all the time.”
Archie Rose’s Signature Range will continue to give customers access to super-premium Australian spirits, alongside the distillery’s limited edition and partnership spirits, but with the vodka starting at $54.99RRP, the Fundamental Spirits range is about making Australian spirits more accessible.
The bottle is adapted from the iconic Signature bottle shape, but a longer bottle neck and lighter weight, built as the perfect Australian alternative for the rail, shelf, festivals and events.
True Cut Vodka ($54.99RRP) and Straight Dry Gin ($64.99RRP) will launch via the Archie Rose Bar & Cellar Door, website and in bars and bottle shops around Australia from October 2022. Double Malt Whisky ($84.99RRP) will launch in 2023.
