It’s that time of year when the predictions come for what will be the next drinks trends that will dominate consumer choices, and US beverage company, Flavorman, has revealed its key trends for 2023.
Flavorman’s experts said they expect more tropical and tangy beverages in 2023. Flavours like pineapple, mango, and grapefruit, with floral elderflower and soothing lavender providing a sophisticated essence and a balanced blend of flavours.
“Much like patterns in other markets, we’re predicting a transition toward functionality, simplicity, and natural alternatives in the beverage space,” said David Dafoe, founder and CEO, Flavorman.
“We’re thrilled to bring back another year of predictions and hope they’re as enjoyable for everyone else as it is for us to have these conversations. The industry can expect energetic and effervescent flavors, and there will be a big emphasis on simplicity in terms of product appearance. Overall, another big year for changes in trend popularity.”
The expected 2023 beverage shift to tropical and tangy coincides with the general market leaning toward ‘better-for-you’ alternatives, with consumers expected to gravitate toward ‘less is more’ regarding colour, packaging, and design.
Environmentally friendly materials and sustainable packages are expected to remain a primary focus as the general public seeks recyclable alternatives. Additionally, the market is expected to see an emphasis on clean ingredient statements.
Flavorman experts expect functional ingredients from natural sources to continue trending upward with nods toward subtle sweetness and the inclusion of elements with reputable health benefits.
“2023 is shaping up to be another year of returning to simplicity when it comes to beverages,” said Tom Gibson, chief flavourist, Flavorman.
“The ongoing clean and natural trend in the beverage space shows us how the quality of ingredients is shaping how consumers value what they’re drinking, and there is now a constant emphasis on what we’re fueling our bodies with along with the added health benefits.”
With 30 years in the beverage industry and more than 80,000 drink formulations, Flavorman compiles this annual trends summary by examining beverage projects that have passed through its laboratory over the last 12 months.
Flavorman’s full trends report can be found on the company’s blog page.
