Archie Rose Distilling Co. will return for the fourth time as Official Gin Partner to Sydney Gay & Lesbian Mardi Gras in 2024, bringing award winning gins to events and venues around Sydney, underpinned by the message: Proudly Sydney, Proudly For Everyone.
Archie Rose’s new range of Straight Dry Gin Premix Cans will be served at official Mardi Gras events including – Fair Day, Bondi Beach Party and the Mardi Gras Parade.
Archie Rose will also work closely with partners, venues and retailers throughout the two week Mardi Gras period including The Emerald Room, The Waratah, Forrester’s, Taphouse, Sofitel, Tucanos and others to offer promotions, activations and special deals as well as bespoke Mardi Gras cocktail menus for those looking to celebrate.
“Mardi Gras has had quite a journey over the last few years. What started with the cry ‘out of the bars and into the streets’ in 1978 was then warped during the pandemic to ‘off the streets and into the SCG’. With WorldPride now a joyous, hazy memory, we’re delighted that it’s now rightly back where its subversive roots began – on Oxford St,” says Archie Rose Head of Hospitality and Team Committee Lead, Harriet Leigh.
“The theme ‘Our Future’ is pertinent for us all to consider this year. As trans people are pulled ever more into focus politically it’s just as important as ever to amplify our voices in support of love and acceptance. Archie Rose remains as always, proudly for Sydney, proudly for everyone.”
The Archie Rose Bar & Cellar Door in Rosebery, Sydney will also feature a range of limited edition events including the return of ‘Gay Klay’ with Klaypots and Drag Bingo. Tickets will be available soon via archierose.com.au.
To learn more about Archie Rose Gin Mardi Gras promotions please get in touch with NSW Brand Ambassador Dan Ritchie.
NSW/ACT – dan@archierose.com.au
