Calendar

Oct
19
Thu
International Gin & Tonic Day
Oct 19 all-day
International Gin & Tonic Day

OK, some might argue that this is every day, but 19 October is in fact the International Gin & Tonic Day. With so many amazing gins on the market, from all over Australia and around the world, and increasing numbers of incredible tonics, why not work on some different combinations and thrill your guests with a different and enticing combination of this classic drink.

Dec
10
Sun
International Lager Day
Dec 10 all-day
International Lager Day

Mmmmm, beer! Celebrate the cold, crisp lager with, well, a cold crisp lager.

Feb
3
Sat
International Pisco Sour Day
Feb 3 @ 12:00 am – 11:45 pm
International Pisco Sour Day

Pisco Sour Day is celebrated on the first Saturday in February in honour of Peru’s national drink, the Pisco Sour.

Feb
18
Sun
Drink Wine Day
Feb 18 all-day
Drink Wine Day

Wine has a history worth celebrating, and that’s what this day is about. Some of our local wine regions really need our support right now, so you could take this opportunity to champion our Aussie winemakers and encourage consumers to get behind them.

Mar
5
Tue
Absinthe Day
Mar 5 all-day
Absinthe Day

Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.

Mar
27
Wed
International Whisk(e)y Day
Mar 27 all-day
International Whisk(e)y Day

It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!

Apr
9
Tue
Maybe Cocktail Festival
Apr 9 @ 5:00 pm – Apr 14 @ 11:00 pm
Maybe Cocktail Festival

Leading bars from around the world will be descending on Sydney in April for the Maybe Cocktail Festival.

The Maybe Cocktail Festival will host more than 30 international bartenders for 21 cocktail events across nine venues, see below for more details.

Just one week until Maybe Cocktail Festival returns for 2024

May
13
Mon
World Cocktail Day
May 13 all-day
World Cocktail Day

Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.

May
18
Sat
World Whisky Day
May 18 all-day
World Whisky Day

On the third Saturday of May each year, whisky lovers of the world unite to celebrate a momentous annual event – World Whisky Day (WWD).

It’s a day to celebrate whisky and whiskey from near and far, of brands big and small, of different countries, price points, style and history. So important is this celebration to the whisky category, it has become the second largest key selling period for whisky only behind Christmas.

May
24
Fri
‘Chardy Party’ at Reign @ Reign in the QVB
May 24 @ 6:00 pm – 8:00 pm
'Chardy Party' at Reign @ Reign in the QVB

Reign will celebrate World Chardonnay Day with a ‘Chardy Party’ featuring over 15 wine producers, a Chablis and oyster station, grazing tables, masterclass and live music.

Hosted by Trippas White Group sommeliers, Louella Mathews and Luigi Celiento, the event will transform Reign into a tasting trail traversing the diverse styles of old and new world wines made from Chardonnay.

Tickets are available now for $89 for a standard ticket and $109 for a VIP ticket and can be purchased here.