Calendar

Jul
24
Sat
National Tequila Day
Jul 24 all-day
National Tequila Day

Being part of the bar industry, we’re sure tequila holds a spot near and dear to your heart. Celebrate that spot today, and make sure you sing:

Aug
9
Mon
World Baijiu Day
Aug 9 all-day
World Baijiu Day

Around 20 billion bottles of baijiu are consumed each year, representing one-third of global spirit sales. While little is known about the drink outside of China, World Baijiu day aims to challenge that. So try a cocktail or toast “ganbei” and see what you can do with this spirit.

Aug
25
Wed
National Whiskey Sour Day
Aug 25 all-day
National Whiskey Sour Day

It’s a classic cocktail and a delicious way to use any whiskey, so National Whiskey Sour Day is worth celebrating in Australia! Whether your cocktail goes by the book or has a twist, today is the perfect time to pay homage to the sour.

Sep
1
Wed
Australian Craft Gin Day
Sep 1 all-day
Australian Craft Gin Day

Did you know that Australia is home to over 500 gins? That’s pretty impressive, and certainly worth celebrating! The incredible passion, hard work, innovation and ingenuity that goes into craft gin in this country is amazing, and why Australia is known as one of the best locations for gin.

From traditional styles, to funky flavours, to native botanicals, there’s something for everyone in Australian craft gin. We’d drink to that!

Oct
19
Tue
International Gin & Tonic Day
Oct 19 all-day
International Gin & Tonic Day

OK, some might argue that this is every day, but 19 October is in fact the International Gin & Tonic Day. With so many amazing gins on the market, from all over Australia and around the world, and increasing numbers of incredible tonics, why not work on some different combinations and thrill your guests with a different and enticing combination of this classic drink.

Mar
5
Sun
Absinthe Day
Mar 5 all-day
Absinthe Day

Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.

Mar
27
Mon
International Whisk(e)y Day
Mar 27 all-day
International Whisk(e)y Day

It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!

May
13
Sat
World Cocktail Day
May 13 all-day
World Cocktail Day

Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.

Jun
13
Tue
World Gin Day
Jun 13 all-day
World Gin Day

What a day this is, a celebration for the powerhouse that is gin! The category is booming right now as we all know, so there’s many products you could choose to mark the occasion. But with the current COVID-19 pandemic and it’s impact on the economy, why not take the opportunity to support a local producer? Australia’s Gindustry is recognised the world over for it’s quality and innovation, that’s sure worth celebrating!

Jun
19
Mon
World Martini Day
Jun 19 all-day
World Martini Day

One of the most classic cocktails there is, the Martini deserves it’s own day of celebration. Added bonus: in the midst of the local craft spirit boom, you’ve got the chance to shake (or stir) up the traditional recipe in more ways than ever and appeal to new customers while you’re at it.