Did you know that Australia is home to over 500 gins? That’s pretty impressive, and certainly worth celebrating! The incredible passion, hard work, innovation and ingenuity that goes into craft gin in this country is amazing, and why Australia is known as one of the best locations for gin.
From traditional styles, to funky flavours, to native botanicals, there’s something for everyone in Australian craft gin. We’d drink to that!
OK, some might argue that this is every day, but 19 October is in fact the International Gin & Tonic Day. With so many amazing gins on the market, from all over Australia and around the world, and increasing numbers of incredible tonics, why not work on some different combinations and thrill your guests with a different and enticing combination of this classic drink.
Mmmmm, beer! Celebrate the cold, crisp lager with, well, a cold crisp lager.
Pisco Sour Day is celebrated on the first Saturday in February in honour of Peru’s national drink, the Pisco Sour.
Wine has a history worth celebrating, and that’s what this day is about. Some of our local wine regions really need our support right now, so you could take this opportunity to champion our Aussie winemakers and encourage consumers to get behind them.
Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.
It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!
Leading bars from around the world will be descending on Sydney in April for the Maybe Cocktail Festival.
The Maybe Cocktail Festival will host more than 30 international bartenders for 21 cocktail events across nine venues, see below for more details.
Just one week until Maybe Cocktail Festival returns for 2024
Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.
On the third Saturday of May each year, whisky lovers of the world unite to celebrate a momentous annual event – World Whisky Day (WWD).
It’s a day to celebrate whisky and whiskey from near and far, of brands big and small, of different countries, price points, style and history. So important is this celebration to the whisky category, it has become the second largest key selling period for whisky only behind Christmas.