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Wine has a history worth celebrating, and that’s what this day is about. Some of our local wine regions really need our support right now, so you could take this opportunity to champion our Aussie winemakers and encourage consumers to get behind them.

The humble margarita is one of the world’s most loved tequila cocktails, consumed by millions each year – it only makes sense there is a day to honour it. Stock up on limes and salt, and entice your guests with this February fiesta.

Celebrating the Margarita on International Margarita Day (and some recipes to enjoy)

It’s your day bartenders! The time to celebrate each other – your peers, your mentors, your industry – and all the good things you bring to the world. The innovation, creativity and passion of mixologists past, present and future is definitely worth celebrating. Mark the day by trying something new or unusual and flex your skills.

Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.

It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!

Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.

On the third Saturday of May each year, whisky lovers of the world unite to celebrate a momentous annual event – World Whisky Day (WWD).

It’s a day to celebrate whisky and whiskey from near and far, of brands big and small, of different countries, price points, style and history. So important is this celebration to the whisky category, it has become the second largest key selling period for whisky only behind Christmas.