Mmmmm, beer! Celebrate the cold, crisp lager with, well, a cold crisp lager.
Pisco Sour Day is celebrated on the first Saturday in February in honour of Peru’s national drink, the Pisco Sour.
Wine has a history worth celebrating, and that’s what this day is about. Some of our local wine regions really need our support right now, so you could take this opportunity to champion our Aussie winemakers and encourage consumers to get behind them.
Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.
It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!
Leading bars from around the world will be descending on Sydney in April for the Maybe Cocktail Festival.
The Maybe Cocktail Festival will host more than 30 international bartenders for 21 cocktail events across nine venues, see below for more details.
Just one week until Maybe Cocktail Festival returns for 2024
Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.
On the third Saturday of May each year, whisky lovers of the world unite to celebrate a momentous annual event – World Whisky Day (WWD).
It’s a day to celebrate whisky and whiskey from near and far, of brands big and small, of different countries, price points, style and history. So important is this celebration to the whisky category, it has become the second largest key selling period for whisky only behind Christmas.
Reign will celebrate World Chardonnay Day with a ‘Chardy Party’ featuring over 15 wine producers, a Chablis and oyster station, grazing tables, masterclass and live music.
Hosted by Trippas White Group sommeliers, Louella Mathews and Luigi Celiento, the event will transform Reign into a tasting trail traversing the diverse styles of old and new world wines made from Chardonnay.
Tickets are available now for $89 for a standard ticket and $109 for a VIP ticket and can be purchased here.
The dates and venue have been set for the Pub Leaders Summit 2024.
The Pub Leaders Summit will return to Sydney this year, running 9-10 September at Waterview at Bicentennial Park, in Sydney Olympic Park. The Summit will once again include a comprehensive program providing valuable information to bar operators as well as publicans.
Tickets to the Pub Leaders Summit are available now, with a limited number of pre-sale tickets available until 11 June with up to a $100 saving per pub and bar operator ticket. Grab your tickets now before this opportunity is now longer available!