What a day this is, a celebration for the powerhouse that is gin! The category is booming right now as we all know, so there’s many products you could choose to mark the occasion. But with the current COVID-19 pandemic and it’s impact on the economy, why not take the opportunity to support a local producer? Australia’s Gindustry is recognised the world over for it’s quality and innovation, that’s sure worth celebrating!
One of the most classic cocktails there is, the Martini deserves it’s own day of celebration. Added bonus: in the midst of the local craft spirit boom, you’ve got the chance to shake (or stir) up the traditional recipe in more ways than ever and appeal to new customers while you’re at it.
A favourite among consumer and trade alike, the humble Mojito is one of the most popular cocktails worldwide. Its day of celebration happens to fall on World Rum Day too! Whether you like your Mojito traditionally refreshing, or you spice it up with a little flair or twist, it’s the perfect opportunity to appreciate one of the most perfect drink inventions.
It’s dark, it’s white, it’s spiced, it’s coconut-flavoured… is there anything rum can’t be? Celebrate the diversity, the craftsmanship and the history of your favourite rum through classic cocktails and signature serves today. Need inspiration? Why not check out our range of rum cocktails here, including the pictured Golden Rule cocktail that made Adam Dow the Australian champion of Bacardi Legacy 2020.
The inaugural Shiraz Day is in 2020, launched by Mastermind Consulting, who were disappointed that the varietal didn’t have it’s own dedicated day, despite its popularity and heritage in Australia.
The Mastermind Consulting team has made available a series of downloadable Shiraz Day social media graphics to help venues leverage this new date and create some buzz around their Shiraz wines. To help increase awareness, use hashtag #shirazwineday to tag social media posts. Head to the Mastermind website for further information, including top tips for wineries on how best to leverage varietal days.
Being part of the bar industry, we’re sure tequila holds a spot near and dear to your heart. Celebrate that spot today, and make sure you sing:
Indie Beer Day, a campaign organised by the Independent Brewers Association (IBA), is a day to celebrate the great local beer producers of Australia.
The day’s website – askforindiebeer.com.au – puts it best when it said: “Indie brewers are made up of all sorts of brewers around Australia; from husband and wife teams pouring pints for their local punters, to national breweries giving us choice on bottleshop shelves. They all have one thing in common: the love of great beer. That’s why this year, Indie Beer Day is the perfect cause for celebration – celebrating the resilience of brewers around the country, and with restrictions easing, celebrating a chance to drink and toast together.”
The day culminates in an Australia wide Indie Beer toast at 7pm AEST. Register your venue to be part of the day, or find more info here.
Founded in 2011, IPA Day is celebration of craft beer and the IPA style in particular. This is an opportunity to join forces with your local brewer and help your guests enjoy some cracking brews. IPA Day was originally developed as a social media-based holiday, but has since expanded into a worldwide party, boasting hundreds of IPA-themed events and celebrations all over the globe, so don’t forget your #IPAday.
The first Friday in August is reserved for appreciating beer and those who make it. So raise your glass, bottle or can, and let’s take our hats off to brewers around the world for their contribution to a thriving category.
Around 20 billion bottles of baijiu are consumed each year, representing one-third of global spirit sales. While little is known about the drink outside of China, World Baijiu day aims to challenge that. So try a cocktail or toast “ganbei” and see what you can do with this spirit.