The inaugural Shiraz Day is in 2020, launched by Mastermind Consulting, who were disappointed that the varietal didn’t have it’s own dedicated day, despite its popularity and heritage in Australia.
The Mastermind Consulting team has made available a series of downloadable Shiraz Day social media graphics to help venues leverage this new date and create some buzz around their Shiraz wines. To help increase awareness, use hashtag #shirazwineday to tag social media posts. Head to the Mastermind website for further information, including top tips for wineries on how best to leverage varietal days.
Being part of the bar industry, we’re sure tequila holds a spot near and dear to your heart. Celebrate that spot today, and make sure you sing:
Indie Beer Day, a campaign organised by the Independent Brewers Association (IBA), is a day to celebrate the great local beer producers of Australia.
The day’s website – askforindiebeer.com.au – puts it best when it said: “Indie brewers are made up of all sorts of brewers around Australia; from husband and wife teams pouring pints for their local punters, to national breweries giving us choice on bottleshop shelves. They all have one thing in common: the love of great beer. That’s why this year, Indie Beer Day is the perfect cause for celebration – celebrating the resilience of brewers around the country, and with restrictions easing, celebrating a chance to drink and toast together.”
The day culminates in an Australia wide Indie Beer toast at 7pm AEST. Register your venue to be part of the day, or find more info here.
Founded in 2011, IPA Day is celebration of craft beer and the IPA style in particular. This is an opportunity to join forces with your local brewer and help your guests enjoy some cracking brews. IPA Day was originally developed as a social media-based holiday, but has since expanded into a worldwide party, boasting hundreds of IPA-themed events and celebrations all over the globe, so don’t forget your #IPAday.
The first Friday in August is reserved for appreciating beer and those who make it. So raise your glass, bottle or can, and let’s take our hats off to brewers around the world for their contribution to a thriving category.
Around 20 billion bottles of baijiu are consumed each year, representing one-third of global spirit sales. While little is known about the drink outside of China, World Baijiu day aims to challenge that. So try a cocktail or toast “ganbei” and see what you can do with this spirit.
It’s a classic cocktail and a delicious way to use any whiskey, so National Whiskey Sour Day is worth celebrating in Australia! Whether your cocktail goes by the book or has a twist, today is the perfect time to pay homage to the sour.
Did you know that Australia is home to over 500 gins? That’s pretty impressive, and certainly worth celebrating! The incredible passion, hard work, innovation and ingenuity that goes into craft gin in this country is amazing, and why Australia is known as one of the best locations for gin.
From traditional styles, to funky flavours, to native botanicals, there’s something for everyone in Australian craft gin. We’d drink to that!
Start October with a pep in your step thanks to International Coffee Day. Whether you go for an Espresso Martini, or shake things up by adding coffee into other cocktail creations, it’s a great occasion to celebrate at the bar.
Join judges at the 2020 ICC Sydney NSW Wine Awards for an exclusive opportunity to discuss the judging process and taste the wines that caught their attention this year.
Due to social distancing, only 42 seats are available and there is a $10 attendance fee. Email media@nswwine.com.au for instructions on how to register.