Calendar

Jul
11
Fri
World Rum Day
Jul 11 all-day
World Rum Day

It’s dark, it’s white, it’s spiced, it’s coconut-flavoured… is there anything rum can’t be? Celebrate the diversity, the craftsmanship and the history of your favourite rum through classic cocktails and signature serves today. Need inspiration? Why not check out our range of rum cocktails here, including the pictured Golden Rule cocktail that made Adam Dow the Australian champion of Bacardi Legacy 2020.

Jul
20
Sun
Tales of the Cocktail
Jul 20 – Jul 25 all-day
Tales of the Cocktail

The world’s largest cocktail conference will once again be taking place in New Orleans. This year, TOTCF has chosen the theme ‘Evolve’ as a call to action for the global drinks industry to embrace growth through the collective sharing of ideas and energy.

Head to the Tales of the Cocktail website for more information.

Jul
24
Thu
National Tequila Day
Jul 24 all-day
National Tequila Day

Being part of the bar industry, we’re sure tequila holds a spot near and dear to your heart. Celebrate that spot today, and make sure you sing:

Aug
9
Sat
World Baijiu Day
Aug 9 all-day
World Baijiu Day

Around 20 billion bottles of baijiu are consumed each year, representing one-third of global spirit sales. While little is known about the drink outside of China, World Baijiu day aims to challenge that. So try a cocktail or toast “ganbei” and see what you can do with this spirit.

Aug
25
Mon
National Whiskey Sour Day
Aug 25 all-day
National Whiskey Sour Day

It’s a classic cocktail and a delicious way to use any whiskey, so National Whiskey Sour Day is worth celebrating in Australia! Whether your cocktail goes by the book or has a twist, today is the perfect time to pay homage to the sour.

Sep
1
Mon
Australian Craft Gin Day
Sep 1 all-day
Australian Craft Gin Day

Did you know that Australia is home to over 500 gins? That’s pretty impressive, and certainly worth celebrating! The incredible passion, hard work, innovation and ingenuity that goes into craft gin in this country is amazing, and why Australia is known as one of the best locations for gin.

From traditional styles, to funky flavours, to native botanicals, there’s something for everyone in Australian craft gin. We’d drink to that!

Oct
19
Sun
International Gin & Tonic Day
Oct 19 all-day
International Gin & Tonic Day

OK, some might argue that this is every day, but 19 October is in fact the International Gin & Tonic Day. With so many amazing gins on the market, from all over Australia and around the world, and increasing numbers of incredible tonics, why not work on some different combinations and thrill your guests with a different and enticing combination of this classic drink.

Mar
5
Thu
Absinthe Day
Mar 5 all-day
Absinthe Day

Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.

Mar
27
Fri
International Whisk(e)y Day
Mar 27 all-day
International Whisk(e)y Day

It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!

May
13
Wed
World Cocktail Day
May 13 all-day
World Cocktail Day

Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.