Calendar

Nov
4
Mon
International Sherry Week
Nov 4 – Nov 10 all-day
International Sherry Week

Join bars around the world celebrating all things Sherry with the El Consejo Regulador Jerez-Xeres-Sherry organising a range of online and offline events. Why not show how superbly this wine pairs with a wide variety of dishes, from cheese and cured meats, to fish, seafood, stews, and desserts?

Nov
16
Sat
Australian Gin Day
Nov 16 all-day
Australian Gin Day

Australia has gone from 10 distilleries to over 600 in 10 years – it’s an exciting time for the Australian gin industry so be sure to search for your nearest distillery and raise a glass with them today.

Nov
20
Wed
World Gibson Day
Nov 20 all-day
World Gibson Day

Is the Gibson the best Martini? It’s got to be up there. Just think Antarctica, very cold, very dry and then whack a couple of pickled onions in there. Of course this Martini has it’s own day, it’s amazing!

Dec
2
Mon
Bartender Appreciation Day
Dec 2 – Dec 3 all-day
Bartender Appreciation Day

Obviously this should be every day, but thanks to Sailor Jerry we can now recognise, celebrate and appreciate the wonderful work and service of bartenders officially. Pour yourself a drink and give yourself a cheers.

Mar
5
Wed
Absinthe Day
Mar 5 all-day
Absinthe Day

Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.

Mar
27
Thu
International Whisk(e)y Day
Mar 27 all-day
International Whisk(e)y Day

It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!

May
13
Tue
World Cocktail Day
May 13 all-day
World Cocktail Day

Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.

Jun
13
Fri
World Gin Day
Jun 13 all-day
World Gin Day

What a day this is, a celebration for the powerhouse that is gin! The category is booming right now as we all know, so there’s many products you could choose to mark the occasion. But with the current COVID-19 pandemic and it’s impact on the economy, why not take the opportunity to support a local producer? Australia’s Gindustry is recognised the world over for it’s quality and innovation, that’s sure worth celebrating!

Jun
19
Thu
World Martini Day
Jun 19 all-day
World Martini Day

One of the most classic cocktails there is, the Martini deserves it’s own day of celebration. Added bonus: in the midst of the local craft spirit boom, you’ve got the chance to shake (or stir) up the traditional recipe in more ways than ever and appeal to new customers while you’re at it.

Jul
11
Fri
National Mojito Day
Jul 11 all-day
National Mojito Day

A favourite among consumer and trade alike, the humble Mojito is one of the most popular cocktails worldwide. Its day of celebration happens to fall on World Rum Day too! Whether you like your Mojito traditionally refreshing, or you spice it up with a little flair or twist, it’s the perfect opportunity to appreciate one of the most perfect drink inventions.