Calendar

Feb
3
Sat
International Pisco Sour Day
Feb 3 @ 12:00 am – 11:45 pm
International Pisco Sour Day

Pisco Sour Day is celebrated on the first Saturday in February in honour of Peru’s national drink, the Pisco Sour.

Feb
18
Sun
Drink Wine Day
Feb 18 all-day
Drink Wine Day

Wine has a history worth celebrating, and that’s what this day is about. Some of our local wine regions really need our support right now, so you could take this opportunity to champion our Aussie winemakers and encourage consumers to get behind them.

Feb
22
Thu
International Margarita Day
Feb 22 all-day
International Margarita Day

The humble margarita is one of the world’s most loved tequila cocktails, consumed by millions each year – it only makes sense there is a day to honour it. Stock up on limes and salt, and entice your guests with this February fiesta.

Celebrating the Margarita on International Margarita Day (and some recipes to enjoy)

Feb
24
Sat
World Bartender Day
Feb 24 all-day
World Bartender Day

It’s your day bartenders! The time to celebrate each other – your peers, your mentors, your industry – and all the good things you bring to the world. The innovation, creativity and passion of mixologists past, present and future is definitely worth celebrating. Mark the day by trying something new or unusual and flex your skills.

Mar
5
Tue
Absinthe Day
Mar 5 all-day
Absinthe Day

Some consumers hear the word absinthe and shudder, likely because they haven’t explored the possibilities of the strong spirit. Take this as your chance to change that by getting creative with cocktails, mixers, or even the traditional absinthe drinking method.

Mar
27
Wed
International Whisk(e)y Day
Mar 27 all-day
International Whisk(e)y Day

It’s a dram good time to celebrate all things whisk(e)y. In such a huge and vibrant category, this day is best celebrated by helping consumers navigate the range of whisk(e)y products behind the bar and discover a new favourite tipple. Sláinte!

Apr
9
Tue
Maybe Cocktail Festival
Apr 9 @ 5:00 pm – Apr 14 @ 11:00 pm
Maybe Cocktail Festival

Leading bars from around the world will be descending on Sydney in April for the Maybe Cocktail Festival.

The Maybe Cocktail Festival will host more than 30 international bartenders for 21 cocktail events across nine venues, see below for more details.

Just one week until Maybe Cocktail Festival returns for 2024

May
13
Mon
World Cocktail Day
May 13 all-day
World Cocktail Day

Is there anything better than a tasty, well balanced cocktail? We think not. World Cocktail Day is a time to appreciate the art of the cocktail and the innovator mixologists who create them. Celebrating this one is as fun for you as it is for the consumer – think special menus and experimental concoctions. Get inspired now with our cocktail recipe collection here.

May
18
Sat
World Whisky Day
May 18 all-day
World Whisky Day

On the third Saturday of May each year, whisky lovers of the world unite to celebrate a momentous annual event – World Whisky Day (WWD).

It’s a day to celebrate whisky and whiskey from near and far, of brands big and small, of different countries, price points, style and history. So important is this celebration to the whisky category, it has become the second largest key selling period for whisky only behind Christmas.

May
24
Fri
‘Chardy Party’ at Reign @ Reign in the QVB
May 24 @ 6:00 pm – 8:00 pm
'Chardy Party' at Reign @ Reign in the QVB

Reign will celebrate World Chardonnay Day with a ‘Chardy Party’ featuring over 15 wine producers, a Chablis and oyster station, grazing tables, masterclass and live music.

Hosted by Trippas White Group sommeliers, Louella Mathews and Luigi Celiento, the event will transform Reign into a tasting trail traversing the diverse styles of old and new world wines made from Chardonnay.

Tickets are available now for $89 for a standard ticket and $109 for a VIP ticket and can be purchased here.