Fever-Tree has added the Aromatic Tonic Water to its portfolio, perfect for adding a splash of pink to the classic Gin and Tonic this summer.
The launch of the new tonic exceeded expectations in the UK after launching in April 2016, and continued to outsell the previous number-one seller (Indian Tonic) beyond summer.
Fever-Tree founders Charles Rolls and Tim Warrillow researched early references of tonics around the globe to create the Aromatic recipe.
According to Fever-Tree, the history of Aromatic dates back to 1814, inspired by a historic naval recipe which cites an extract of Angostura bark being used in fever remedies prescribed by the naval surgeons as an alternative to the long known anti-fever prescription of cinchona bark (quinine).
The gentle bitterness of Angostura bark from South America is balanced by the sweet, spicy flavours of various ingredients including vanilla from Madagascar, ginger from Cochin and cardamom from Guatemala; these are combined with Fever-Tree’s signature quinine from the Congo and soft spring water.
The result is a tonic water with subtle aromas of exotic spice and fresh citrus, a refreshing aromatic flavour, a clean, dry finish and a rosé pink hue.
Fever-Tree Asia Pacific Brand Director Andy Gaunt is excited about the launch of the new Aromatic Tonic, saying that it’s an opportunity to further grow the brand and engage new customers.
“Given the rise of Rosé and Frosé in Australia, in part due to the photographic potential via social platforms, the new mixer allows us to feed into a younger demographic and broaden our audience,” said Gaunt.
The Aromatic Tonic extends the Fever-Tree range to 13 all-natural tonic and mixers, crafted to pair with premium spirits.
