Gold Coast based group, Artesian Hospitality, is preparing for five days of events at the Boost Mobile Gold Coast 500, a supercar rally and festival.
Artesian Hospitality, which operates Gold Coast venues Cali Beach Club, Surfers Paradise Pavilion and White Rhino, will be hosting events and activations across the three-day duration of the rally. More than 200,000 people are expected to attend the race and adjacent entertainment.
For Matthew Keegan, Managing Partner and Founder of Artesian, working with the Boost Mobile Gold Coast 500 was a natural partnership for the group.
“We found a synergy in our celebration of good times on the Gold Coast. From rooftop beach club to our waterfront pavilion, our venues offer the ultimate Gold Coast experience to continue the supercar party off-track,” Matthew said.
Matthew stated that as a Gold Coast company, the group was delighted to be highlighting the region as a foremost Aussie location for entertainment.
“The Gold Coast is widely regarded as Australia’s lifestyle mecca, and it’s in large part due to the diversity of events we play host to – from supercars through to world class music acts, sporting events, art, culture and fashion,” Matthew said.
Artesian has also recently collaborated with Springtime festival, the group’s first festival partnership. It will also be working with Queensland’s upcoming Grass is Greener festival.
“Artesian’s venues are woven into the fabric of the Gold Coast experience, and we feel these partnerships offer the opportunity for more visitors to share in the excitement of our venues,” Matthew continued.
The Cali Beach Club, which has welcomed half a million guests during its first year of operations, has been chosen to conclude the Boost Mobile Gold Coast 500 Festivities, hosting the official afterparty. Multi-Platinum selling artist, ILLY and Australian rapper, Masked Wolf are both slated to perform.
Jason Hayes, General Manager of Boost, said that the venue was perfect for the conclusion of the three-day event.
“Cali Beach Club is the perfect venue for Boost Mobile to join forces with to celebrate the Boost Mobile Gold Coast 500,” said Jason commented.
“It will undoubtedly be the number one venue to spend the day, and night, at the end of October, and we can’t wait.”
