Campari’s global ‘Red Passion’ campaign, which aims to inspire creativity and encourage passion is coming to Australia and bringing with it Campari’s newly-evolved Red Passion ethos.
A series of local activations and events will launch the campaign in Australia, Campari Australia enlisting its own creative talent to show the passion of local creatives across different disciplines including bartending, visual art and filmmaking.
Campari Australia Brand Director, Paolo Marinoni, said: “Campari has always had a rich history in supporting creative founders across disciplines. Through a series of activations and creative collaborations, Red Passion provides a platform for creatives to showcase their work, as well as bringing individuals together for creative collaborations.
“Throughout the year, Campari will partner with ground-breaking innovators across bartending, art and film to bring the new Red Passion ethos to life – we hope their creativity ignites and urges others to explore their passions.”
Parlour Cucina at the hotel QT Sydney, is the first venue to activate as the home of Red Passion for the month of May. The launch party highlighted Red Passion in all its forms, from a jazz musician and a bespoke Galleria consisting of six Campari art pieces, to a bespoke Campari menu consisting of the classic Negroni, Campari and Soda and a one of a kind Negroni fountain.
Following this, June will see Campari host activations and masterclasses at venues such as Door Knock in Sydney and Capitano in Melbourne. Bartenders at these venues will be invited to showcase their creativity and bring their Red Passion to life.
Building on Campari’s commitment to supporting the arts, further activations and events will be launched throughout August and September. This includes a partnership with a film festival and a contemporary arts event that rolls into Negroni Week.
For more information about Red Passion and Campari visit the Campari Australia website and follow @campariofficial.
