Grey Goose has launched a new, super-premium vodka, Grey Goose Altius, and the brand has partnered with influential bartender Giorgio Bargiani, who has crafted a new cocktail menu using the vodka at the Grey Goose bar, Le Martini, in Melbourne.
Grey Goose Altius is distilled from French winter wheat, and for the first time, blended with spring water sourced from the French Alps to create what the brand calls “a remarkably smooth vodka”.
Altius is hand-bottled, individually numbered and each bottle’s punt has been designed to mirror the peaks of the great mountain range.
Giorgio is an exciting young bartender, who has gained global recognition on social media for his famous signature sky-high martini pour. He was named Tales of the Cocktail’s International Bartender of the Year in 2023, and he is bringing his five-star hospitality and distinct flair to Le Martini while paying homage to one of the world’s most iconic cocktails.
Giorgio’s Le Martini menu will feature:
- Altius N5—a complex Martini with a rich bouquet, named after the most timeless of perfumes, Chanel N°5. Featuring a blend of Grey Goose Altius vodka, elderflower liqueur, vermouth and fino sherry, and served with a unique edible blue paint lining the glass.
- The Golden Gibson—building on the DNA of The Gibson, this distinctly savoury cocktail features an intriguing blend of aromatic elements that bring this classic into today’s new golden era of mixology.
- The Apricot and Cocoa Vesper—built around a base of Grey Goose original and offering an homage to the iconic drink made famous by James Bond in Casino Royale, this unique pour delivers fruity, warm notes that add a distinctly contemporary layer to this timeless drink.
Sharing insights into his inspiration for the menu, Giorgio said: “For any mixologist imagination, innovation and individuality are key and the martini is the ultimate expression of these elements.
“In conceiving this new menu for Le Martini, I wanted to pay tribute to the iconic characters that have played a role in the popularisation of the martini around the world, highlighting signature ingredients, and of course, Grey Goose.
“The result is a trio of Martini-style cocktails named after the legendary painting of Bosch to highlight the delightful flavours that the cocktail collection offers.”
Bacardí-Martini Australia & New Zealand’s Head of Marketing, Sander Janmaat added: “We are delighted to mark the launch of grey Goose’ new prestige offering with Giorgio — a great talent who has been a long-standing supporter of Grey Goose.
“Giorgio’s new cocktails are a true reflection of Grey Goose’s incredible craftsmanship and Altius N5 is a truly discerning Martini that shines a light on our new distinctive expression, Grey Goose Altius. We’re excited to welcome guests to Le Martini to try something new.”
Le Martini is open Wednesday to Sunday from 5pm until late, and is located on Ground Floor, Crown Melbourne, Southbank, VIC, 3006, Australia.
