Johnnie Walker’s new Global Brand Ambassador, and Aussie bar legend, Tim Philips-Johansson is speaking at the Bloody Big Drinks Summit, and today Bars and Clubs is offering a sneak peek at what he has to say.
Tim’s presentation to the summit is called ‘Democratising Scotch’ and he gives a background into the history of Johnnie Walker before talking through how bartenders can and should be embracing Scotch as a key cocktail ingredient.
This is something Tim talked about with Bars and Clubs earlier in the year, when he first took on the Johnnie Walker role. He said that while bartenders have understood the changes and developments in the gin category and that different cocktails will require a different style of gin, that development has really happened with Scotch cocktails.
“As big as the breadth of flavour is in Scotch, we haven’t really got to the same point [as we have with gin]. It’s very much this cocktail has 50mls of Scotch in it and it generally falls to whatever house Scotch sits in the speed rail,” he said.
“That’s generally a blended whisky because it is quite flexible in flavour profile, but when you look at how many amazing blended whiskies are out there all those flavour profiles in different speed rails are completely different.
“So I’m really excited to help be the conduit and also be the soapbox for bartenders to be able to talk about and be confident with using Scotch again in cocktails.”
Take a sneak peek at Tim’s presentation here:
The Bloody Big Drinks Summit is a new online event that will feature more than 40 industry experts from around the world, and is a ‘must-not-miss’ event for anyone working in the drinks industry.
The summit will feature a mix of keynote presentations, interviews and panel discussions offering business advice, marketing tips and the latest information about making beer, wine and spirits.
Presenters include:
- The 20 Pillar approach to creating a world-class bar – Jason Williams from Proof & Company
- Democratising Scotch – Tim Philips-Johansson from Diageo
- Common beer faults and how to fix them – Tina Panoutsos from CUB
- How to go from an idea to a global gin powerhouse – Stu Gregor from Four Pillars
- Gin Distillation for Geeks – Ben Leggett, Elemental Distillers, New Zealand
- Unicorn Barrels and How We Hunt Them – Sebastian Reaburn, Top Shelf International
- The Four Pillars Story – How To Go From An Idea To A Global Gin Powerhouse – Stuart Gregor, Four Pillars
- Creating a Global Spirits Brand While Maintaining Your Sustainability – Tom Warner, Warner’s Distillery, UK
- AR and Drinks Packaging – Dave Chaffey, Third Aurora
- The Importance of On-Premise and Insights from the NZ Market – Adrian Wills, Trickle
- Empowering Women in the Workplace – Women of Hospitality
- Door-To-Pour – The New Frontier In Packaging – Simon Back, Macher
- A Consumer Perspective Of The Australian On Premise – Graeme Loudon, CGA Strategy
- Building An Engaging Social Media Campaign – Claire Stevens from Crunchy Social
- The Future Of Hospo: How Will Technology Change And Improve The Industry? – Stevan Premutico, me&u
- The Role of the Water Sommelier – Candice Jansen van Rensburg
- Building A New Distillery, Bar And Gin Brand (During Lockdown) – Barrelhouse Group
- Trends In The Pub Property Market – John Musca from JLL
And that’s just the spirits and bar content! There’s so much more on retail, beer, wine, marketing and innovation!
