Since Governments around the world started reacting to the COVID-19 by implementing restrictions and lockdowns, organisations and analysts have been continually assessing the impact of these on global and domestic markets.
Leading industry market research and analysis organisation, IWSR, recently identified six key macro trends that are driving and shaping the industry, with sustainability be part of one of those.
In identifying the marco trends shaping the industry, the IWSR listed:
- Health and Ethical Consumption
- Digital and Ecommerce
- Sophistication and Premiumisation
- Evolving Traditions
- External Pressures
- Social Drinking Experiences
Health and Ethical Consumption is a trend that was coming on strongly in Australia prior to the pandemic and IWSR expects the increased focus on personal health and wellbeing, as well as impact choices on the environment and society at large will continue.
Digging into the trend IWSR said: “Health-conscious drinkers generally adopt a policy of moderation, cutting back in volume or reducing occasions. These consumers are likely to trade up to a higher-quality drink or one they perceive as healthier when they do choose to drink. Regular drinking occasions are also changing, thanks to the growing profile of better low- and no-alcohol alternatives.”
It added: “In the top countries for low- and no-alcohol products, no-alcohol beer is set to grow its share of the beer category to 4.45 per cent by 2024, as sober and moderating consumers embrace newly improved products across a wide range of occasions.”
Looking ahead at this trend, IWSR said: “The top organic wine markets as of 2019 are Germany, France, the UK, the US, Sweden and Japan. Here and elsewhere, broad consumer-and state-led shifts toward health and/or sustainability are likely to continue in the wake of the Covid-19 pandemic.
“This will have implications for the whole beverage alcohol industry, from production and packaging to distribution and administration.”
As those implications across production, packaging and distribution are already being addressed by the likes of ecoSPIRITS, to find out more, and how you can do you bit, contact Proof and Company.
