What do you do if you can travel to a favourite international destination? You bring that destination to you.
OK, it’s not always possible, but if you would consider Scotland and in particular the whisky Mecca that is Speyside to be a favourite destination, then you are in luck because the elegance of Rothes in Scotland, home to The Glen Grant distillery has come to life at Loop Roof Melbourne.
The Glen Grant, in partnership with Eleven PR and Melbourne-based contemporary land and light artist James Tapscott have created a bespoke art installation called ‘The Living Landscape’.
The artwork is made entirely of flora and copper, designed to grow and evolve in nature after its installation. The installation that flows throughout the entire Loop Roof takes creative cues and motifs from the home of the distillery from its natural surroundings down to the distilling process.
Having opened last weekend for World Whisky Day, the installation will remain in place until the end of May.
James said: “There is a refinement about the distillery, from the greenery, the flowing rivers, to the slender copper stills that distil the whisky. What stands out immediately is the blend of natural phenomena and I wanted to capture this in my artwork. I chose elements that embody this essence, like copper, light, moss, vines, and grass. In its simplicity, The Living Landscape is a visual representation of the distillery’s natural surroundings and its elegantly smooth taste.”
Paolo Marinoni, Marketing Director – Campari Australia & New Zealand, added: “The Glen Grant is known for its golden liquid and elegantly smooth taste that has been inspired by and made from the distillery’s natural surroundings for over a century. From the natural spring water fresh from the Scottish Highlands down to the oak casks, we wanted to bring the elegance of Scotland to Melbourne.
“In the same way James ‘The Major’ Grant drew inspiration from nature to create a truly unique whisky, The Living Landscape is also inspired by the distillery, from its surroundings down to the distilling process.”
Edwin Concubierta and Ekin Gunes, Eleven’s creative team said: “The Glen Grant celebrates creators who are inspired by the nature around them to create designs of elegance. The City of Melbourne, just like The Glen Grant also actively encourages elegance, ingenuity and creativity. They don’t just talk about it, they embrace it and allow it to grow organically. Which is why Melbourne and Tapscott were the perfect match to bring a piece of Rothes, Scotland to Australians.”
The Living Landscape will live at Loop until the end of May.
