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Thinking differently about Dry July
The non-alcoholic category is experiencing double digit growth in Australia, making Dry July the perfect opportunity for on-premise trial…. Continue reading
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Maybe Sammy leads Aussie success at 2022 Spirited Awards
The Maybe Sammy Team scooped up two flagship gongs at the prestigious Tales of the Cocktail Spirited Awards in New Orleans…. Continue reading
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Lyre’s eyes global expansion after $179m valuation
Leading independent non-alcoholic spirits brand Lyre’s is looking to accelerate its global expansion after a seed-plus funding round valued the brand at over $179million…. Continue reading
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Solotel bar teams are ‘loving Lyre’s’
As Solotel looks to expand its non-alcoholic drink options the Lyre’s range is really engaging the group’s bar teams…. Continue reading
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Jeremy Shipley joins the Lyre’s team
Former Group Bars Manager at Solotel will become the new Brand Ambassador for Lyre’s…. Continue reading
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Lyre’s to build through flavour and trial
From single standard drink Negroni to alcohol-free Espresso Martinis, the Lyre’s range offers new options for bars…. Continue reading
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New range of non-alcoholic spirits launches in Australia
The Lyre’s range of non-alcoholic spirits contains 13 different drinks which ‘absolutely shine’ when used in cocktails and mixers…. Continue reading