Absolut, one of the world’s leading brands of premium vodka, has launched the Pornstar Martini On Tap in Australia, a first of its kind globally for the brand.
A 90s icon, the Absolut Pornstar Martini is made with Absolut vodka, vanilla, citrus, passion fruit puree and liqueur. It’s now nitro charged and takes just 5 seconds to pour an indulgent, velvety smooth Pornstar Martini On Tap, served in a coupe with a shot glass of Champagne or Cava to accompany it.
The Pornstar Martini is regarded as having been created in 1999 in London, by Douglas Ankrah for the famous LAB Bar. The name is meant to evoke an indulgent, fun and sexy cocktail moment. The Absolut Pornstar Martini On Tap captures this same indulgence found in this deliciously lavish drink that bartenders are making all around the world, including the UK where it is currently the number one cocktail.
Difford’s Guide recently placed the iconic cocktail at number one on its World’s Top 100 Cocktails for 2018 list, noting it was the “most visited” cocktail on the site for the fourth year running.
The taps themselves use 20L, single-use recyclable kegs. These unique nitro-charged kegs provide a six-month ambient shelf life. The kegs work in any current beer tap system, or a new unit can be installed. One keg serves 167 120ml drinks and saves a total of 7.5 service hours versus a hand-shaken counterpart. Absolut’s Pornstar Martini On Tap takes 5 seconds to pour, compared to the average two minutes to make by hand.
Eric Thomson, Pernod Ricard Australia Marketing Director, said the Absolut Pornstar Martini On Tap is the next evolution in the company’s Convenience strategy, that looks to develop On Tap cocktails that cater to both consumer and trade demand. The launch follows the tremendous success of the Kahlua Espresso Martini On Tap, which launched in 2018 and has since rolled out over 200 taps nationally in 12 months and sold well over half a million cocktails.
“Consumers are increasingly looking for more than just a delicious tasting cocktail, they want theatre, they want experiences. The unique serve of the Pornstar Martini delivers all of that. Our Absolut Pornstar Martini On Tap offers a solution that saves bartenders time without sacrificing the quality that consumers have come to expect from the hand-shaken cocktail”, says Thomson.
Absolut’s indulgent, velvety smooth Pornstar Martini on Tap is now being served at venues including Poof Doof at The Ivy, East Village and Universal in Sydney and Fat Freddy’s in Queensland.
Customers can contact their local Pernod Ricard account manager for more information
