Flipping the script on traditional tasting experiences, cult winery innocent Bystander is popping up on the banks of the Brisbane River at Babylon to bring a taste of the Yarra Valley to Queensland. Cascading down three levels and encompassing multiple bars, terraces, and vibrant dining spaces, Babylon’s riverside location sets the stage for an unforgettable journey through Innocent Bystander’s world of wine.
“We’re thrilled to bring the essence of Innocent Bystander to Brisbane and offer locals the opportunity to learn what we’re about firsthand”, says Innocent Bystander Brand Manager Andrew Dix.
During the two-week pop-up, Innocent Bystander will do what it does best – sharing great wines in a deliciously different way. Expect vinyl DJs spinning records, interactive tastings with a living statue, captivating LED dance performances, and creative photo spaces that strike a balance between the bright, social world of Innocent Bystander and the sensible, serious traditions of the wine category.
“There’s more to wine than sniffing, swirling, and sipping. We aim to create a shared experience that transcends convention and sparks joy. This activation brings to life the brand in an engaging and unique way sharing our cellar door with the city of Brisbane”
Come play with us to see what all the fuss is about.
Join us from 7 – 20th March as we bring a taste of the Yarra Valley to Brisbane’s core, with a pop-up cellar door at Babylon.
For orders or enquires about Innocent Bystander wine range, please contact your Brown Family Wine Group representative or customer service on 1800 001 515 or info@brownfwg.com.au
